Your Resilient Business Coach

Our expert business coaches work closely with you as your guide throughout your entire journey to build a solid foundation for success.

For when you need
a coach... a guide... an expert ... a brainstormer ... a mentor...

Our coaches guide you to build a solid foundation with a proven method and unique data platform.

The ADAPT process begins with your business coach. They are your guide through the ADAPT journey and remain by your side to discover, diagnose and challenge you and your business so you can take it from where it is now, to where you want it to be.

Your business coach wants to learn as much about your business as you do. They bring to the table a wealth of experience and knowledge in how to create a resilient business.

One trusted coach who becomes an integral part of your business, guiding you every step of the way

Ongoing and tailored support to execute a process to achieve your objectives, specific to you and your business

Someone to hold you to account on your path to success, ensuring you stay true to your values and vision

Access to supporting coaches, all with their own unique experience

Our Resilient Business Coaches

Our business coaches have decades of experience working with SME’s on what has the most impact on culture, organisation design, your economic engine, finance and ownership. You and your business are guided through the ADAPT Way process by your dedicated coach, who works closely with you to achieve your objectives.

Bill Withers


Bill's passion is in organisational resilience and in 2013 he founded ADAPT by Design. Based on Bill's experience in the building of a software company called acQuire, he has empathy for entrepreneurs and the need for a total systems approach to building their business.

Suzanne McGrechan

Suzanne has over 22 years’ experience owning and managing her own businesses. She has the knowledge and proven success in developing people and culture supported by effective systems and processes.

David Stephen

Dave is a Chartered Accountant with 35 years’ experience. He has a special interest in forecasting, ownership and international business having been involved in setting up businesses in Asia, Africa, Europe and both North and South America.

Zoe Finlay-Jones

Zoe founded a successful manufacturing business in Sydney for 16 years before selling and moving back to hometown Perth. Her passion is working directly with founders to systemise their business in a way that supports a healthy culture and gets the founder working ON their business not IN it.

Tadhg MacCarthy

Tadhg has a keen interest in the intersection of people, process & technology. He envisions how the ADAPT method can have as positive an impact for organisations as collaborative agile methods do for technical teams.

Gillian Bester

Gillian has 18 years’ experience working with a wide range of businesses to help them solve problems using business improvement, change management, facilitation and training tools. She trained as a zoologist and worked as a journalist and editor before setting up her own consulting business. She enjoys collaborating with diverse teams to create value and having fun along the way.

Debbie Millard

Debbie understands the specific nuances, challenges, and rewards of a family business, having worked for one for 15 years in an executive role. She has over 30 years’ commercial experience from professional service firms, large private family business and not-for-profits. Debbie is certified as an Executive and Organisational Coach.

Martin Gregory

Martin has a passion for leadership and business and enjoys nurturing new and established businesses to focus their attention to working on the business, not just in the business. He sparked off his first small photography company at the age of 24. That weekend business made more income than the meagre full-time teachers’ salary at the time (1983). He enjoys Martin has 35 years’ experience in business consulting.
The ADAPT Method


The ADAPT approach centres around building capability in the four key zones of your business: healthy culture, organisation design, economic engine and financial security.

We work with your Leadership Team to identify challenges and build the discipline, habits and accountabilities needed to be successful. We help you develop a strategy to achieve your objectives and provide the method you need to support its implementation.

Healthy Culture

Can people bring their whole self to work?
Do all members walk the talk and are their behaviours aligned to the values?
Are key objectives clearly communicated?

Organisation Design

Is workflow well documented?
Is knowledge and information captured and shared?
Are all employees able to input into how they do their role?
Are people and teams encouraged to innovate and look for improvement in what and how they perform their work?

Economic Engine

Do you have a process for stakeholder management?
Is there a robust sales and marketing approach?
Do you have a process for customer feedback?

Financial Security and Ownership

Do you have sound financial management?
Do you have robust cash-flow and P&L forecasting?
Is there a healthy capital position/security?
Are key financial indicators understood and communicated to all?

We help SME founders

Getting the Foundations in place

Whether you have been in business for one year or ten years, you need to have solid foundations in place to allow for successful growth or succession. The ADAPT Way Foundations process focuses on building and embedding the business habits required to ensure your business is successful now and can grow sustainably and allow for your succession in the future.

By implementing the ADAPT Way, you have the support to face the many challenges of owning and running a business.