Your Resilient Business Coach

Our expert business coaches work closely with you as your guide throughout your entire journey to build a solid foundation for success.

For when you need
a coach... a guide... an expert ... a brainstormer ... a mentor...

Our coaches guide you to build a solid foundation using a proven process and unique data platform.

The ADAPT process begins with your business coach. They are your guide through the ADAPT journey and remain by your side to discover, diagnose and challenge you and your business so you can take it from where it is now, to where you want it to be.

Your business coach wants to learn as much about your business as you do. They bring to the table a wealth of experience and knowledge in how to create a resilient business.

One trusted coach who becomes an integral part of your business, guiding you every step of the way

Ongoing and tailored support to design and implement a strategy, specific to you and your business

Someone to hold you to account on your path to success, ensuring you stay true to your values and vision

Access to a network of supporting coaches, all with their own unique experience

Our Resilient Business Coaches

Our business coaches have decades of experience working with business owners on what has the most impact on culture, organisation design, your economic engine, finance and ownership. You and your business are guided through the ADAPT Way Foundations process by your dedicated coach, who works closely with you to set and implement your strategy.

Bill Withers


Bill Withers has a passion for organisational resilience. In 2013 he founded ADAPT by Design to address the many challenges business owners face, specifically in the SME sector.

Over 22 years, Bill built a software company called acQuire, servicing the global mining industry. Because of the boom and bust nature of mining, he discovered the need for a total systems approach to building business to ensure resilience.

Bill has deep empathy for entrepreneurs and values 'having a fair go' in life. He enjoys coaching and mentoring others so that they too can meet their aspirations.

Bill has won numerous awards in his time as a business owner, including Austmine Champion of Innovation Award, Best SME Succession Plan and Ernst & Young Entrepreneur of the Year Award (Technology and Emerging Industries).

Suzanne McGrechan

Suzanne has over 22 years’ experience owning and managing her own businesses. She has the knowledge and proven success in developing people and culture supported by effective systems and processes.

David Stephen

Dave is a Chartered Accountant with 35 years’ experience. He has a special interest in forecasting, ownership and international business having been involved in setting up businesses in Asia, Africa, Europe and both North and South America.

Zoe Finlay-Jones

Zoe founded a successful manufacturing business in Sydney for 16 years before selling and moving back to hometown Perth. Her passion is working directly with founders to systemise their business in a way that supports a healthy culture and gets the founder working ON their business not IN it.

Tadhg MacCarthy

Tadhg has a keen interest in the intersection of people, process & technology. He envisions how the ADAPT method can have as positive an impact for organisations as collaborative agile methods do for technical teams.

Gillian Bester

Gillian has 18 years’ experience working with a wide range of businesses to help them solve problems using business improvement, change management, facilitation and training tools. She trained as a zoologist and worked as a journalist and editor before setting up her own consulting business. She enjoys collaborating with diverse teams to create value and having fun along the way.

Debbie Millard

Debbie understands the specific nuances, challenges, and rewards of a family business, having worked for one for 15 years in an executive role. She has over 30 years’ commercial experience from professional service firms, large private family business and not-for-profits. Debbie is certified as an Executive and Organisational Coach.

Martin Gregory

Martin has a passion for leadership and business and enjoys nurturing new and established businesses to focus their attention to working on the business, not just in the business. He sparked off his first small photography company at the age of 24. That weekend business made more income than the meagre full-time teachers’ salary at the time (1983). He enjoys Martin has 35 years’ experience in business consulting.
Book a

Want to know more about the ADAPT Framework and the ADAPT Way Foundation program?

Book a 90-minute meet-and-greet with one of our accredited coaches and discover exactly how we can support you to build a truly resilient business.

Fill out the following form and we will get in touch with you to schedule a Meet-and-Greet session with a coach that best suits your needs.

What is a meet-and-greet?